Adidas Originals Never Finished

In New York City, on the Saturday of Grammys Weekend, adidas Originals launched “Never Finished” campaign with a brand experience that brought live performances, creator stations, and art installations inspired by the brand film to life. Music on the night was curated by Mura Musa, featuring Nao, Desiigner, Vegyn, Fliss, Jay Prince, Bonzai, and a special performance by Playboi Carti.